What is Fairtrade?

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What is Fairtrade

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

The FAIRTRADE Mark is an independent consumer label which appears on UK products as a guarantee that they have been certified against internationally agreed Fairtrade standards. It shares internationally recognised Fairtrade standards with initiatives in 24 other countries, working together globally with producer networks as Fairtrade Labelling Organisations International (FLO). The Mark indicates that the product has been certified to give a better deal to the producers involved – it does not act as an endorsement of an entire company’s business practices.

This is the FAIRTRADE Mark that appearson all products that contain Fairtrade certified cotton, such as Koolskools polo shirts.
This is the FAIRTRADE Mark you will see on non-cotton products like the ones you see in the supermarket.

Fairtrade and fairly traded clothing and products

You should know the difference between Fairtrade and fair trade.

Fairtrade is often confused with fair trade (two words) and ethical sourcing. The concept of ‘fair trade’ has been around for over 40 years, and refers to the worldwide fair trade movement. The term encompasses fair trade products and practices that are not covered by a formal certification scheme. Ethical trading tends to be more focussed on the manufacturing of products.

When you see the Fairtrade Cotton Mark you know that the product has been manufactured using Fairtrade cotton from a certified producer from a fully transparent supply chain as well as using Fairtrade cotton.

Ethical trading companies such as Koolskools have gone that extra mile in working very closely with their supply chains to guarantee that their products are sourced ethically.

A healthy collection of foods and produce eligible to display the Fairtrade Mark
A Koolskools Fairtrade Cotton Polo
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