What is Fairtrade and what is the FAIRTRADE Mark?
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
The FAIRTRADE Mark is an independent consumer label which appears on UK products as a guarantee that they have been certified against internationally agreed Fairtrade standards. It shares internationally recognised Fairtrade standards with initiatives in 20 other countries, working together globally with producer networks as Fairtrade Labelling Organisations International (FLO). The Mark indicates that the product has been certified to give a better deal to the producers involved - it does not act as an endorsement of an entire company's business practices.
This is the FAIRTRADE Mark that appears on all products that contain Fairtrade certified cotton, such as Koolskools polo shirts
This is the FAIRTRADE Mark you will see on non-cotton products like the ones you see in the supermarket