
Fairtrade is still unique, despite a growing number of ethical labels. Fairtrade's focus remains on helping farmers and workers to improve their quality of life and have more of a stake in their futures. While some other schemes may seek to claim that their garments manufacturing chain is ethical, Koolskools is one of the very few ethical companies that use Fairtrade cotton in all of their (Koolskools) branded garments while going to great lengths to ensure that their entire manufacturing chain is ethical.